Starbucks Wins Trademark Case in China

On December 31, 2005, the Shanghai No. 2 Intermediate People’s Court ruled for Starbucks that Shanghai Xingbake Coffee Co. Ltd engaged in “illegitimate competition” by using Starbucks’ Chinese name and imitating the design of its cafes, the court also ordered the defendant to pay 500,000 yuan (approximately $61,900) to Starbucks.

Starbucks, registered its Chinese trademark pronounced as Xingbake in 1999, now opened about 140 stores in China.

Complain, complain and complain about weak IP protections in China maybe one of the ways, but real action is obviously the most effective one among all to get yourself protected.

Attached is the defendant’s logo from newscom.

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